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Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship

NZ Research Abstract

posted by WM Admin on 2018-07-10 16:37:52.327


Rachel J. Batty
Sarah Gee

Year of Publication



Sport Management Review, 7 July [Epub before print]

Publication Type

Journal article (peer reviewed)

Publication Status



The authors interview a sample of New Zealand regional rugby organisation managers to explore how a public health agenda may influence rugby organisations in their negotiation of sponsorship relationships with food and beverage companies. They find that many regional rugby organisations depend on sponsorships to fund activities, and some in more rural regions fear that criticism of fast-food and beverage companies may have detrimental consequences for the provision of rugby.

Type of Study


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