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Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship

NZ Research Abstract

posted by WM Admin on 2018-07-10 16:37:52.327

Authors

Rachel J. Batty
Sarah Gee

Year of Publication

2018

Source

Sport Management Review, 7 July [Epub before print]

Publication Type

Journal article (peer reviewed)

Publication Status

Completed

Abstract

The authors interview a sample of New Zealand regional rugby organisation managers to explore how a public health agenda may influence rugby organisations in their negotiation of sponsorship relationships with food and beverage companies. They find that many regional rugby organisations depend on sponsorships to fund activities, and some in more rural regions fear that criticism of fast-food and beverage companies may have detrimental consequences for the provision of rugby.

Type of Study

Qualitative

How to Access

To read the full abstract and for information on how to access the full text, go to: https://doi.org/10.1016/j.smr.2018.06.014 or contact your DHB library, or organisational or local library for assistance.