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The diffusion of wearable health technology: Investigating adoption drivers of fitness trackers across lead versus lag markets

Article

posted by Research Admin 1 on 27 February 2019

"This study builds upon on-going research investigating user acceptance of wearable health technology across different cultures. Wearable technology refers to devices that are external to the body, either attached as an accessory or embedded in clothes. Recently, smart wearables and fitness trackers have provided new opportunities for health care. Furthermore, health insurance companies in different countries have begun to introduce fitness trackers as part of their insurance policies (Tuzovic and Mathews 2017). ..."

To read the full abstract, and for information on how to access the full text, go to: https://eprints.qut.edu.au/125862/ or contact your DHB library, or organisational or local library for assistance.

Tuzovic, Sven, Beirão, Gabriela, & Kuppelwieser, Volker (2018) The diffusion of wearable health technology: Investigating adoption drivers of fitness trackers across lead versus lag markets. In 27th Annual Frontiers in Service Conference, 6-9 September 2018, Austin, TX. (Unpublished)