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Effect of a health reminder on consumers’ selection of ultra-processed foods in a supermarket

Article

posted by Research Admin 1 on 27 February 2019

Making healthy food choices in supermarkets presents a challenge, due to the promotion of unhealthy options. Participants in this study were selected on the basis of their health-consciousness (high or low) and were asked to select food from a supermarket to prepare a last-minute meal. Half were told they were to make a healthy meal. The reminder information on food labelling was shown to have an impact on food selection by low conscious shoppers.

This is an open access article and can be read in free full text at: https://doi.org/10.1016/j.foodqual.2018.08.017

Botelho, A. M., et al. Effect of a health reminder on consumers’ selection of ultra-processed foods in a supermarket, Food Quality and Preference, Vol 71, January 2019, Pages 431-437