Implicit and explicit evaluations of a mass media physical activity campaign: Does everything get better?
posted by Research Admin 1 on 26 March 2020
This research uses implicit (automatic) vs. explicit (non-automatic) variables in assessing a mass media physical fitness promotional campaign. The focus of the campaign was that physical fitness can improve the mind, body and relationships. The evaluation found the most positive hook to be improved relationships, and recommend the campaign focus on this as a pull-factor to encourage participation in physical activity.
Berry, T. R., et al. Implicit and explicit evaluations of a mass media physical activity campaign: Does everything get better? Psychology of Sport and Exercise, Vol 49, July 2020, 101684
To read the full abstract, and for information on how to access the full text, go to: https://doi.org/10.1016/j.psychsport.2020.101684 or contact your DHB library, or organisational or local library for assistance.