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That’s My Cue to Eat: A Systematic Review of the Persuasiveness of Front-of-Pack Cues on Food Packages for Children vs. Adults

Article

posted by Research Admin 1 on 8 May 2020

This review examines the role packaging plays in influencing consumers' food selection, as well as levels of consumption. They found that children are more attracted to licensed endorsers and increase consumption when exaggerated portion sizes are presented, whereas, adults respond in relation to the size and shape of packaging, as well as other cues. However, the limited research conducted with children in relation to front-of-pack information needs to be addressed, as well as the lack of research with adolescents, in order to provide direction for initiatives to manage the use of visual packaging cues.

This is an open access article that can be read in free full text at: https://doi.org/10.3390/nu12041062

Hallez, L., et al. That’s My Cue to Eat: A Systematic Review of the Persuasiveness of Front-of-Pack Cues on Food Packages for Children vs. Adults. Nutrients, 2020, 12(4), 1062