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An experimental comparison of the impact of ‘warning’ and ‘Health Star Rating’ FoP labels on adolescents' choice of breakfast cereals in New Zealand

NZ Research Abstract

posted by Research Admin on 28 May 2020

Authors

Robert Hamlin
Benjamin Hamlin

Year of Publication

2020

Source

Nutrients 2020, 12(6), 1545

Publication Type

Journal article

Abstract

The authors examined the red, Vienna Convention traffic ‘STOP’ sign as a front of pack (FoP) warning nutritional label. The ‘STOP’ label was compared with a single star (low nutritional value) Australasian Health Star Rating (HSR) label. The research was conducted on a sample of New Zealand secondary school students, and was a 'discrete choice', between-subjects experiment, which measured the impact of the FoP labels on the participants' choice between breakfast cereals. The results of the study indicated “that the Vienna Convention ‘STOP’ sign is worthy of further research with regard to its potential as an FoP nutritional label.”

Type of Study

Quantitative

How to Access

This is an open access article and can be read in free full text at: https://www.mdpi.com/2072-6643/12/6/1545